In my view i have written
<%= "Please click on this link #{link_to('here', new_house_path)}" %>
And interestingly this is displayed as
Please click on this link <a href="http://localhost:3000/houses/new">here</a>
on the front end.
Hours of frustration and google searches leads me to doing this:
<%= ("Please click on this link #{link_to('here', new_house_path)}").html_safe %>;
which then is displayed correctly on front end
Please click on this link here
if that isnt clear enough, the trick is you need to wrap the string with a 'html_safe' method
Off i go to learn more stuff .....